OUR JOURNAL
Stories, Ideas &
Behind The Scenes
Why Strong Visuals Matter More Than Ever for Brands
Great visuals do more than make a product look beautiful. They create perception, communicate value and help people understand a brand befor...
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From Product to Story: Building a Better Catalog Shoot
A good catalog begins long before the shutter is pressed. Concept, styling, talent, lighting and consistency all play an important role in c...
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What Really Happens Behind a ByManda Production
Behind every polished frame is a collaborative process involving ideas, styling, lighting, talent, production and plenty of attention to det...
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Choosing the Right Talent for Your Brand Campaign
The right talent does more than wear or hold a product. They help communicate personality, positioning and the emotion behind a campaign.
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Turning a Simple Idea Into a Complete Visual Campaign
Every successful campaign starts with clarity. We look at the message, audience, mood and visual direction before translating an idea into p...
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Product Photography That Looks Good — and Works
Beautiful imagery is important, but effective commercial photography should also support the way a product is positioned, presented and sold...
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